Delivery

A sound technical foundation is only as strong as its adoption among members of the technical and influencer communities. If university research and Extension specialists, nutrition or crop consultants, DVMs, PCAs, innovative producers, the distribution channel and other technically oriented audiences don't buy in, products may not reach their full potential.

By offering private Extension services, AgriThority^® cultivates direct connections and builds trust with key influencers and producers throughout the animal health, agriculture and horticulture industries. AgriThority^® further builds trust and credibility for products and innovations by providing training and educational programs for company sales and field development organizations, technical influencers, channel partners and producers.

Examples of AgriThority^® Delivery of Information

AgriThority^® has extensive experience in putting together meetings, conferences, and symposia that are effective at conveying the proper message and providing a forum for the exchange of information. Everyone in agriculture today will agree that there is essentially one meeting after another, especially during the off-season. AgriThority^® understands this well and strives to make the most of the time and agenda when meetings are held.

By relying on Extension experience and years of marketing background, AgriThority^® brings a unique blend of talents to the table when organizing your meeting and conference needs. We can tailor a program to your audiences. In some cases we may serve as technical speakers ourselves, or we can leverage our deep relationships in the agricultural industry to ensure that the best speakers are on a program to communicate the right message.

AgriThority^® has recent experience in organizing smaller, meetings for key influencers such as the Extension Cotton Specialists Group, the Vegetable Entomologists and the Soybean Weed Specialists. Experience with larger groups includes support for the recent Cotton Consultants Conference at the Beltwide Cotton Conferences.

Educational Services

Delivered in either an electronic or hardcopy format, newsletters authored by AgriThority^® are not just another newswire service. Relying on years of Extension and marketing experience, we write the content that is important to the reader, providing sound science-based information as well as credible analysis.

AgriThority^® can customize the content and/or manage the process for your newsletter needs to ensure that the right, credible information is delivered into the hands of key customers and influencers. AgriThority^® understands the endusers needs and delivers the right message at the right time.

By planning ahead and paying attention to detail, AgriThority^® can manage your field demonstration needs. There are phases in the development of products where detailed field trials are no longer the number one priority – demonstrating the technology now becomes the focus. We understand clearly that clinical trials or research plots and demonstration trials are different, with different purposes. The former are for discovering information, while the latter is for teaching the information. Vast experience in conducting field days is the edge that sets AgriThority^® apart. Ask about our services for your demonstration needs.

The core of good information is credible data, but that information also has to be put in a written form that is understandable and usable by all audiences. Our team of writers has the experience in communicating with a wide range of audiences and can produce technical bulletins that convey a message based on sound science.

There are times and instances where a product or practice has a fit in the marketplace, but the right influencers either do not have the right information or are misinformed, which limits its adoption. AgriThority^® can provide the right solutions for reaching key influencers and cultivating the relationships that are needed. Each situation is different and each influencer has different needs. AgriThority^® recognizes this and refuses to take a one-size-fits-all approach to building and cultivating the relationship. Our extensive contact list, wide experience, and reputation in the agricultural industry make AgriThority^® the ideal partner and conduit for good influencer relations.

• Company sales and field development
• Technical influencers
• Channel partners
• Growers