Kansas City, Missouri, USA — AgriThority®, an agricultural product development company focused on accelerating new technologies to commercialization in markets around the world, enhances its product and market development services for clients in Australia and New Zealand through a strategic partnership with native company, Imtrade Australia.
The partnership pairs local account management and experience from Imtrade with the global expertise of AgriThority in product and field development, business development and strategic business and product planning. Through the partnership, AgriThority and Imtrade will leverage their respective strengths as they work with companies in the Australasia region to develop emerging technologies in agronomic and horticulture crops, animal agriculture and allied industries.
Agribusiness professional Andrew Alexander, of Imtrade, will lead development projects and market access business in Australia and New Zealand for AgriThority. He serves as the local representative to connect companies ranging from start-up, new technology ventures to multinational basic manufacturers with AgriThority’s global network to deliver a full range of regulatory, science and market access services.
Andrew Alexander has more than 20 years of experience in sales, customer relations and sales management in both corporate and independent distribution channels. He is recognized for successfully driving customer growth through effective team leadership, increased product distribution and commercial management.
“This innovative partnership with Imtrade allows AgriThority to provide a higher level of services to new and established clients in Australia and New Zealand,” says Jerry Duff, AgriThority President and Founder. “We’re excited to work with Andrew and Imtrade to commercialize the region’s cutting-edge technologies and introduce them to a wider audience.”
AgriThority and Imtrade will guide clients through the product development process to identify local and global market needs, determine the best markets for their technology, and efficiently plan and create their path toward commercialization.